Variables are a bit tricky in Neo4J.
They get created when first referenced in CREATE or MATCH, so that they can be used later.
The problem (I'm guessing an oversight when creating the question), is that the second CREATE:
CREATE (a)-[rel:ACTED_IN {roles: ['The Villain']}]->(m)
is implicitly trying to create a new variable rel (as a ACTED_IN relationship type) when rel was already created in the previous CREATE statement. This is an error!
Since the variable rel is never referred to again in the query, the proper Cypher code for this question is:
MATCH (a:Person), (m:Movie)
WHERE a.name = 'Tom Jones' AND m.title = 'Life is Wonderful'
CREATE (a)-[:ACTED_IN]->(m) // you could use rel one time here: CREATE (a)-[rel:ACTED_IN]->(m)
CREATE (a)-[:ACTED_IN {roles: ['The Villain']}]->(m) // Don't use rel again!
CREATE (a)-[:ACTED_IN {roles: ['The Villain','Joe']}]->(m)
In which case, the answer of 3 is correct.
So, this is an error in the question. Do you have the URL?
(And good for you, for actually trying to query!)
[added]
This is another possibility is to use three different rel variables (which could be used later elsewhere but aren't in this query):
MATCH (a:Person), (m:Movie)
WHERE a.name = 'Tom Jones' AND m.title = 'Life is Wonderful'
CREATE (a)-[rel1:ACTED_IN]->(m)
CREATE (a)-[rel2:ACTED_IN {roles: ['The Villain']}]->(m)
CREATE (a)-[rel3:ACTED_IN {roles: ['The Villain','Joe']}]->(m)
